We created a platform called FYSEE, designed to disrupt the Emmy campaigning season with a unique experiential event aimed at driving consideration for Netflix shows. This immersive, multi-week event in the heart of Los Angeles set the standard for Emmy season experiences and helped Netflix receive the most Emmy nominations of any studio in 2018. In 2019, we continued to reinvent FYSEE by recreating over 20 Netflix originals, transforming them into showrooms that allowed guests to step into the world of their favorite series. The experience delighted attendees with eye-catching installations, interactive moments, catering that embraced the "Netflix and Chill" vibe, and intimate panels with talent and creators. Held across two sound stages at the historic Raleigh Studios lot, the event featured customized daily programming for five weeks, including 59 events that saw press, consumers, and talent spreading the Netflix love across social media.